Cadum

We transformed Cadum Surdoux’s TV commercial into an interactive digital campaign, centering around the journey of a teddy bear’s transformation. Initially portrayed as mean, the bear evolves into a symbol of softness upon encountering the brand’s hydrating body cream. Through a blend of videos, images, and GIFs, we engaged our audience, highlighting the product’s hydrating qualities. This metamorphosis of a straightforward narrative into a captivating social media experience resonated with over a million viewers and boosted Facebook likes by 10%.