Fitness App
FitRepublik & StudioRepublik, premier fitness and wellness destinations, boast 25,000 square feet each, offering diverse services for adults and juniors, including Olympic sports, personal training, and integrated wellness services. Committed to excellence, they inspire individuals on their fitness journeys, promoting holistic well-being.
Task
How might we redesign the Republiks app to consolidate fitness management features and enhance user satisfaction?
-
Strategy
UX strategy, UI design
-
Client
FitRepublik StudioRepublik
-
Year
2022
-
Country
UAE
-
Tags
Overview
The FitRepublik and StudioRepublik App serves as a comprehensive platform for managing everyone wellness journeys.
Offering features like class bookings, membership renewal, personal training scheduling, kids’ activities management, attendance tracking, and more. It aims to streamline the fitness experience for members by consolidating various functionalities into one convenient application.
User Research
User research was multifaceted, combining available company data with questionnaire responses from members.
Extensive data analysis leveraged members’ psychographics and consumption patterns, including class booking, attendance, program distribution, loyalty, and personal service purchasing. Categorizing CRM tickets related to the app and other customer service issues provided deeper insights into user needs and dissatisfaction. Subsequently, a questionnaire was sent out to members to delve deeper into their specific app-related challenges.
Usage frequency
Feature Usage
Desired features
User Pain points
Satisfaction
0%Usability
0%Booking
0%Design
0%Limited Functionalities
Users expressed dissatisfaction with the app's basic functionality, highlighting issues with class booking, membership management, and access to additional activities. Many users found the app lacking in features for tracking their attendance and journey.
Outdated Design
A common complaint among users was the outdated design of the app, which detracted from its usability and overall appeal. Users expected a modern and visually engaging interface that would enhance their interaction with the app.
User experience issues
Several users reported encountering usability issues while navigating the app, such as difficulties in finding relevant information, unclear navigation pathways, and slow performance. These issues negatively impacted the overall user experience and hindered engagement.
User Personas
Amelia, a busy stay-at-home mom, wants to manage her family's activities efficiently. She values convenience and seeks top-notch programs for her children while also booking classes for herself.
Fiona, a marketing manager, prioritizes her fitness despite her hectic schedule. She aims to book classes easily, track attendance, and stay connected with the fitness community.
Karim, a CEO, focuses on his health amidst his busy professional life. He seeks personalized wellness services and wants to schedule sessions and track progress seamlessly.
Visual design
In the visual design phase, significant changes were made to align the app's design with the new website design and the evolving brand identity of the company. A shift from a white background to a black background was implemented, reflecting a more modern and sophisticated aesthetic.
Visual design principles such as emphasis and proportions were carefully applied to enhance the user experience, ensuring that key elements were highlighted effectively. Navigation was also reviewed and optimized to improve usability and streamline the user journey. These design enhancements aimed to not only align the app with the company’s brand evolution but also to create a visually engaging and user-friendly experience for the target audience.
Features
The app's information architecture was designed to provide intuitive navigation and easy access to key features
Offering features like class bookings, membership renewal, personal training scheduling, kids’ activities management, attendance tracking, and more. It aims to streamline the fitness experience for members by consolidating various functionalities into one convenient application.
Home screen
Booking
Progress tracking
Insights and analytics
Programs exploration
Personal training management
Memberships
Experience the heart of the app with a snapshot of your fitness journey. View upcoming bookings, track weekly stats, and stay informed with the latest news and updates, all in one convenient location.
Conveniently browse and book classes directly from the app, ensuring hassle-free class reservations.
Track attendance history and monitor progress towards fitness goals with visual representations.
Access a variety of data insights related to fitness journey, including workout frequency and calorie burn.
Discover fitness programs offered and explore detailed information about each program, along with profiles of experienced coaches and instructors.
Schedule and manage personal training sessions with preferred trainers.
Manage memberships, including renewals, and explore different subscription plans for uninterrupted access to fitness facilities and programs.
Lessons Learned
Maximizing Impact with Limited Resources:
The initial design process for the FitRepublik & StudioRepublik app presented significant challenges due to resource limitations and unforeseen technical constraints. However, the learnings gained can be valuable for future iterations. By being strategic and user-focused, we can still create a successful app.