Vidimed
Vidimed, established as a pioneer in bringing novel drug delivery systems and differentiated pharmaceutical products to the MENA market, aimed to go beyond traditional marketing approaches. The company recognized the importance of not only addressing physical ailments but also promoting emotional well-being and optimism among patients.
Task
How might we communicate Vidimed's commitment to innovative healthcare solutions while fostering optimism and well-being among its target audience?
Vidimed positioned itself as a reliable partner in advancing medical excellence in the region. However, the company recognized the need to elevate its brand perception and establish a deeper connection with its audience.
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logo
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Guidelines
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Communication Strategy
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Product communication
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Digital communication
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Healthcare Professionals
Introduced a new logo and brand character to symbolize optimism, trustworthiness, and accessibility.
Emphasized Vidimed's core values of optimism, innovation, and reliability through a revamped brand strategy.
Leveraged the power of optimism in healthcare by highlighting research findings on the impact of positive outlooks on overall well-being. The idea of optimism leading to better health has been studied. The message is that having a positive attitude can boost your physical health, no matter what might be ailing you.
Implemented innovative campaigns to showcase the sophistication and technology behind Vidimed's products. Utilized metaphors and positive imagery to communicate the benefits of using Vidimed's healthcare solutions.
Established a digital platform, "Better News," to deliver optimistic content and engage with HCPs and patients. Leveraged social media platforms and interactive experiences to spread positive messages and foster community engagement.
Developed tailored content specifically designed to address the needs and interests of HCPs, such as clinical trial updates and educational resources. Facilitated direct interaction with HCPs through webinars, forums, and online discussions, providing opportunities for knowledge-sharing and professional development.
Vidimed's online platform serves as a hub for information, resources, and updates, providing HCPs with easy access to product details, educational materials, and professional development opportunities.
The Better News newsletter delivers curated content directly to HCPs' inboxes, offering insights, industry news, and inspirational stories, fostering a sense of optimism and empowerment.
A comprehensive welcome kit for healthcare professionals, including product leaflets, stickers, and a full portfolio brochure, designed to provide essential information and tools to support their practice.
Eye-catching shelf stoppers strategically placed in pharmacies and healthcare facilities to highlight Vidimed's products and key messaging, capturing the attention of both HCPs and consumers.
Dynamic in-store displays showcasing Vidimed's innovative healthcare solutions, creating immersive experiences for HCPs and consumers and driving engagement and awareness.
Vidimed's "Think Positive" campaign focuses on promoting optimism and resilience, delivering uplifting messages and imagery across various channels to inspire hope and positivity.
The Better News platform offers a curated selection of positive news stories and healthcare innovations, providing a refreshing perspective and promoting well-being among HCPs and consumers.
Engaging social media content on platforms such as Instagram and Facebook, sharing inspiring stories, thought-provoking insights, and updates on Vidimed's initiatives to foster a supportive online community.