Vivelle
The video campaign aimed to introduce Vivelle Hair Chalk, offering instant and ephemeral hair coloring, to the market. The creative concept centered around influencers breaking objects in a stark white environment to reveal bursts of color, symbolizing the transformative and expressive nature of Vivelle Hair Chalk.
Task
How can we generate interest from a young audience for Vivelle's product while maintaining production quality and avoiding an overly childish approach?